Nilanjan Debnath

About

Principal Product Designer in Bengaluru. I started in motion and illustration, moved into product and brand, and now work where design meets code.

Now

I lead design at a deep tech lab building its own AI for embedded engineers. I codified the brand into a design system that people, scripts and AI agents read, and design the interactions in Hydron, our CLI and VS Code assistant.

Before

ShareChat
Scaled the visuals of a unicorn.
EdTech startup
Gamified learning with mascots.
Gulf ad agency
Interactive company profile in Rive and Framer.
Free Culture Stays
Ran my own B&B for three years.

MethodIdentify the problem, collect the data, execute, measure.

What I do

  • Design engineeringBrand systems that run as code.
  • Brand systems
  • Interaction design
  • Motion design
  • Rive animation
  • Gamification
  • Illustration

Tools

  • Figma
  • Rive
  • After Effects
  • Illustrator
  • Framer
  • Lottie
  • Claude
  • Python
  • Midjourney
  • Photoshop
  • Procreate