Quick actions
Overflowing shortcuts now moved outside the screen
Read case →Nilanjan Debnath
Award-winning app motionBest Animation- Principal Product Designer · UX Motion
- A product agency with dozens of brands
- Ran a B&B for three years
- Deep tech that builds AI from scratch
- Indian social media at scale
- International tourism
- A Gulf marketing agency
Interfaces that move the way people think.
Brands I've designed for
H2LooP, 2025–now
ShareChat, 2020–2021
Communication Designer, 2016–2020
Digital marketing designer, 2015–2016
Freelance
Freelance
Freelance
Freelance
Freelance
Freelance
H2LooP, 2025–now
Freelance
Freelance
Freelance
Freelance
Freelance
AI-native workflow
I learned how AI works from the engineers who build it from scratch. I now use it to scale my craft across disciplines.
Research
UI design
Image generation
Automation scripts
Motion design
3D modelling
How I keep the judgement
Plan
Scope and constraints
AI drafts
Agentic workflow
AI checks
Compliance and lint
Review
Human judgement
Ship
Production ready
Hallucination? Back to step 1.
Selected work
H2LooP
H2LooP brand system
Important decks fell from 3-4 hours to 1, and all Claude documents are now on brand by default.
Read case →
H2LooP brand strategy
H2LooP's leaders borrowed ideas from competitors. Two days gave them a brand of their own.
Read case →Evoke
Evoke's CEO felt the brand, but couldn't voice it. Strategy and motion now speak for it.
Read case →
First-run onboarding
An empty prompt stalled new engineers. Guided setup lifted project creation from 43.8% to 74%.
Read case →More work (8 more cases)
Hydron design system
Hydron's engineers showed me their hardware, and the 80s gave Hydron its identity.
2026
Upvrd
Shamrin Valley: a workplace-learning world with distinct mascots, codified artwork and rewards that fund donations.
2024
Wiyse
Brand strategy, launch film and a looping Slack-based demo made AI back-office work tangible.
2024
FarMart
A seed-to-logo brand film introduced FarMart’s new design language for the Good Food Economy.
2023
Editorial art
Editorial illustrations turn abstract topics like Git releases and career crises into one clear scene.
2020
Jaiden
If Buddha were a babe: a lifestyle brand where eastern belief meets western fashion.
2020
Microinteractions
UI motion for feedback, progress, and transitions across SaaS products and proofs of concept.
2019
Viking Health
An animated tape guide turns hand-labelled body points into a sequential measurement flow for a recovery app.
2019
About
Motion and illustration led me to product and brand. I now lead design at H2LooP, a deep tech lab building AI for hardware engineers. Earlier: ShareChat, a product agency and my own B&B.
More about me →