One idea, one scene

Editorial illustrations turn abstract topics like Git releases and career crises into one clear scene.

Client: QuovantisHealthTech SaaS Agency (acquired by emids)
Year: 2020
Role: Illustrator

Each illustration reduces an abstract topic to one character in one moment.

These illustrations accompany Quovantis’s thought leadership articles. I read each blog to find its bigger picture, then shared concepts with the marketing manager to choose the strongest. Relevant articles passed 10k views, and clients praised how creatively the ideas were communicated.

Building each piece from a pencil sketch

A piece about mindfulness at work fills with warm colour once the sketch is settled.

Picturing engineering work

A rocket launching from a laptop screen beside a vertical release timeline — A rocket launches each release on Git.

A friendly robot checking a dashboard of charts, with a large tick in a speech bubble — A robot runs the automated database tests.

Picturing product ideas

A woman stepping up Register, Login and Get Started blocks towards green hills — A woman climbs the onboarding steps.

A woman with shopping bags leaping over hurdles on a running track — A shopper clears every hurdle of a quick checkout.

A tiny figure shining a torch through a door into a woman's head as she looks at her phone — A torch lights up the psychology of a user.

Picturing people at work

A man lifting a glowing trophy at the top of a rising sprint chart — A sprint winner lifts the trophy.

A man reaching up from a hole towards a beam of light, with books and a paper plane floating above — A man climbs out of a career crisis.

Keeping one method for any topic

This method works for any subject, however abstract, because it gives readers a picture to hold before they open the article.