Businesses had no familiar way to work with AI employees. The Wiyse demo shows people assigning back-office tasks to them through Slack.
Wiyse sells AI employees, which are software that handles a business’s back-office work, such as invoicing. Slack is the workplace chat app many teams already use. If buyers could not picture an AI employee at work, the launch would explain a product nobody understood.
Building clarity before the positioning settled
This was one marketing campaign, with the launch film as its primary piece. The AI industry was shifting fast, and terms like AI worker and AI back-office were everywhere. As the sole designer I led the brand strategy and codified guidelines for the film, website and social graphics, and argued for human metaphors over technical explanation.
Designing a visual language for automation
Futuristic gradients and tech-inspired typography established Wiyse’s digital identity. Use-case graphics, infographics and iconography explained the back-office tasks that AI could automate.
Showing the work getting done
The demo uses familiar Slack interactions to show an AI employee running and scheduling repetitive tasks. An invoice workflow ticks each step to completion in a loop built for autoplay.
Making AI work look ordinary
The demo makes an AI employee look as ordinary as a colleague in a chat thread. That familiar frame can carry each new task Wiyse automates.